PPC Advertising

Optimizing E-Commerce Ad Campaigns for UrbanStyle Apparel

Case: UrbanStyle Apparel, a leading online fashion retailer, faced significant challenges with their pay-per-click (PPC) advertising campaigns. Despite investing heavily in Google Ads and social media promotions, their return on ad spend (ROAS) remained disappointingly low. They were attracting a high volume of traffic, but the conversion rate was below expectations. Many visitors were abandoning carts before completing purchases, and their ads were not efficiently targeting high-intent buyers. Their Google Shopping listings lacked compelling descriptions, structured data, and competitive pricing strategies, limiting visibility in search results.

Solution: Next Noor conducted an in-depth audit of their PPC campaigns to identify areas of improvement. We restructured their Google Ads account by segmenting campaigns based on product categories, allowing for more precise budget allocation. Our team performed keyword research to refine their targeting, focusing on high-converting search terms. We implemented automated bid strategies, reducing wasteful spending and maximizing exposure. Google Shopping campaigns were optimized with high-resolution product images, detailed descriptions, and improved structured data markup to enhance search visibility. Additionally, retargeting ads were introduced to capture lost leads and re-engage potential buyers.

Implementation Steps:

• Reorganized ad groups and introduced tightly themed keyword clusters for better relevance.
• Implemented a Smart Shopping campaign, allowing Google’s AI to optimize bids dynamically.
• Tested multiple ad creatives, including carousel ads and video ads, to determine the best-performing format.
• Set up dynamic remarketing ads to target visitors who abandoned their shopping carts.
• Analyzed competitor pricing and adjusted product listing prices to remain competitive.

Result: After three months of optimized PPC management, UrbanStyle Apparel witnessed a 35% increase in conversions. Their cost-per-click (CPC) decreased by 20%, and their ROAS improved significantly. Google Shopping became their top-performing ad channel, leading to a more sustainable and profitable advertising strategy.